The Crux.
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Sales & Pre-Sales CRM

Sales shouldn't be this complicated.

The Crux is a simple Sales & Pre-Sales CRM for teams that have outgrown spreadsheets but don't need Salesforce. Track leads, manage opportunities, coordinate Pre-Sales, follow up, close.

From first lead to closed deal · 30 days free · no credit card

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The problem

Your sales process shouldn't live across five spreadsheets and 200 WhatsApp messages.

Leads scattered across Excel

Different sheets, different people, no single source of truth.

Follow-ups forgotten

The deal goes quiet because nobody remembered to call back.

Sales info stuck in WhatsApp

Context lives in someone's chat history — until they leave.

Pre-Sales gets half the picture

"Client wants a demo, please take it forward." That's it.

Proposals hard to track

Which version went out? When? What did they say?

Management can't see the real pipeline

The forecast is a guess built on other guesses.

How The Crux works

One clean path from first contact to closed deal.

1
Lead

Capture every inbound & outbound lead in one place.

2
Opportunity

Convert the good ones and work a clear pipeline.

3
Pre-Sales

Hand off with structured context, not a one-liner.

4
Proposal

Track every version and where it stands.

5
Close

Follow up on time. Win or learn. Move on.

The differentiator

Sales gets the lead. Pre-Sales gets the context.

Most CRMs stop at the salesperson. The Crux structures the handoff so Pre-Sales knows exactly what the customer needs — before the demo, not after three follow-up calls.

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  • Business & functional requirements
  • Technical needs & integrations
  • Product / module mapping
  • Assumptions & dependencies
  • Open questions
  • Demo requirements
  • Solution notes & proposal inputs
Simple by design

Powerful enough to run on. Simple enough to start today.

What you won't find

  • Six-week implementation
  • A paid CRM consultant
  • Feature overload nobody uses
  • Twenty-tab dashboards

What you get

  • Leads → Pipeline → Pre-Sales → Proposals → Follow-ups
  • Your team using it the same day
  • Import your existing sheet in minutes
  • A dashboard a manager actually understands
30 days free.

No credit card required. Full access to everything during your trial.

Starter

₹499/mo
Up to 3 users
  • Full CRM & pipeline
  • Pre-Sales workspace
  • Proposals & tasks
  • Excel/CSV import
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POPULAR

Team

₹999/mo
Up to 10 users
  • Everything in Starter
  • Roles: Sales, Pre-Sales, Management
  • Reports & pipeline analytics
  • AI opportunity analysis
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Business

₹1,999/mo
Up to 25 users
  • Everything in Team
  • More seats for growing teams
  • Priority support
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From The Crux

Sharp takes & honest reviews.

The Crux started as writing that cuts to the important part. That hasn't gone anywhere.

The Brief · 16 Sept 2026 Google's next laptop isn't cheap — and that's the point Google spent 15 years making the laptop cheap and simple. This week it previewed the Googlebook — premium, Android-based, Gemini-infused — and quietly told you where the cheap, simple one ranks now. The Brief · 15 Sept 2026 Revolut wasn't hacked. Someone just asked — as the government. A fintech with 80 million customers handed over passports and financial records to an attacker who simply emailed from a real government domain and asked. The break-in that worked this week didn't break anything. The Brief · 14 Sept 2026 AI's builders asked to slow down. The people with power said no. The CEOs of Anthropic and OpenAI, plus Elon Musk, called for a deliberate slowdown in frontier AI. Within hours, the White House refused, China shrugged, and chip stocks fell — which tells you more than the manifesto did.