Privacy policy

The Crux ("we", "our") is committed to protecting the privacy of its readers. This policy explains what data we collect, why, and what your rights are.

1. Information we collect

Analytics: we use privacy-first web analytics that record anonymous, aggregated visit data (page viewed, country, referrer, device type). No personally identifying information is collected.

Contact: if you email us, your message and email address are retained only as long as necessary to respond.

2. Affiliate links and cookies

Some links in our reviews are affiliate links. When you click one, the retailer may set a cookie to attribute a purchase, so we earn a commission at no extra cost to you. This never affects our recommendations — see our affiliate disclosure. We do not run third-party display advertising.

3. Your rights under the DPDP Act, 2023 (India) and GDPR (EEA)

You have the right to access, correct, or request deletion of any personal data we hold about you. Write to privacy@thecruxco.com to exercise these rights.

4. Children

The Crux is intended for readers aged 16 and above. We do not knowingly collect data from children.

5. Changes

We may update this policy as the site evolves. Material changes will be flagged on the homepage.

6. Contact

Privacy questions: privacy@thecruxco.com.